After a year-long journey filled with strategic negotiations, financial hurdles, and unwavering determination, Ledford Billiard Supply has officially acquired Charleston Billiards & Cue. The move positions Ledford as a premier distributor of major billiard brands across the Southeast and opens the door to new markets, customer bases, and opportunities for innovation in the retail billiards space.

The Business of Doing Business

Cameron navigated the traditional banking systems, over-collateralization, and the sheer volume of intermediaries—attorneys, brokers, and accountants—often slowing down what, at its core, was a deal between two business owners. “Really, what it came down to was me and the owner coming up with a deal and then just drafting the paperwork,” he says.

In hindsight, Cameron identified missed leverage opportunities, delays caused by excess red tape, and a few costly missteps—like choosing a bank referral over an initially promising lender. Despite the obstacles, the deal closed successfully, and the new chapter has begun.

Buying Without Ever Visiting: A Leap of Faith

Perhaps the boldest move? Cameron purchased Charleston Billiards without ever setting foot in the store until the day before closing. Relying on secret shoppers and trust in the seller’s reputation, he took a calculated risk—and it paid off.

“I had no idea what I was getting myself into,” he admits. “But the moment I walked in, I knew it was a good deal.”

Watch Our First Acquisition Video 

Two Locations, Two Strengths

One of the most valuable revelations from the acquisition was the contrast in customer behavior between Ledford’s Greenville store and the newly acquired Charleston location. Greenville excels in pool table sales; Charleston thrives in accessory sales like cue sticks, cases, and small items.

“It was really cool to learn all of that on the job,” Cameron shares. “Everything we’re weak at in Greenville, they’re great at—and vice versa.”

This synergy sets the stage for operational improvements and cross-location growth, as the company begins to implement the best practices from both stores across its expanding retail footprint.

The Real Work Starts Now

Despite the emotional “finish line” of signing the deal, Cameron knows this is only the beginning. Plans are already underway to renovate the Charleston store, improve layout efficiency, and modernize its aesthetic while respecting its legacy. 

“This feels like we just finished the race,” he says. “But in reality, we’re just getting started.”